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About Us

I built this business to help women everywhere to live their lives FEARLESSLY by providing them with quality non-lethal products to protect themselves and their families. I started Guard Your Goods in 2009 after being attacked and feeling totally helpless because I had nothing to protect myself.

In addition to my website, I’ve focused on spreading the word about the necessity of carrying stun guns, tasers, pepper spray and personal alarms at home shows, gun shows and various other venues in Florida for the last 11 years. I’ve heard hundreds of horrifying personal stories from those who visited my exhibit because they had either been attacked or stalked and knew they needed to take action to protect themselves. My passion is educating them on how to use my products to defend themselves.

Due to the pandemic, I have not been exhibiting at events in Florida since March. As soon as I resume, I will post my schedule of events. Stay safe and take care of one another!

Ellen DiPaolo


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